The Wisconsin Lake to Lake Dairy added a special bonus to their milk in 1961, a Packer football card stapled to each carton. With 36 green-tinged cards, the Lake to Lake set represented just the second attempt by a local business to produce a complete team set for a football team. Bell Brand Potato Chips produced team sets for the Los Angeles Rams in 1959 and 1960, but before that, the only complete team sets were of glossy photos produced by the Rams, 49ers and Giants in the 1950s.
What I find interesting about the Lake set is who is included and who is missing. Three members of the 1960 team are included although they did not play for the team in 1960: Jim Temp who retired due to injury, Andy Cvercko who was traded and Larry Hickman who ended up in Canada. Three new players are included: backup quarterback John Roach acquired via trade, first round draft choice Herb Adderley and 14th round pick Nelson Toburen. What’s surprising to me is the inclusion of Toburen at the expense of second round pick Ron Kostelnik.
The Lake set provided the first cards of Hall of Famers Herb Adderley, Willie Davis, Ray Nitschke and Willie Wood, as well as Fuzzy Thurston, Bob Skoronski and Jesse Whittenton. For Hank Gremminger, Norm Masters and John Symank, the Lake card would be their only one. Members of the 1961 championship Packers who were excluded from the set were Ron Kostelnik, Elijah Pitts, Lee Folkins, Ben Davidson, Ben Agajanian and Coach Lombardi.
I have rectified the missing Packers from the Lake set with the custom cards below: