Born in tiny Mexia, Texas on October 20, 1950, Ray Rhodes came up the hard way. He once asserted to the New York Times, “I feel more comfortable as an underdog. This has been my life. I had to fight and claw for everything I’ve gotten – nobody has given me anything.” He was a 10th round draft pick of the Giants in 1974 and spent three years with them as a wide receiver before being converted to defensive back in 1977. Three years later, he was traded to San Francisco where he came under the influence of Bill Walsh. After one season as a 49er, Rhodes joined the team’s coaching staff, tutoring the defensive backs for the next decade and winning four Super Bowl rings. When offensive coordinator Mike Holmgren was named head coach of the Packers in 1992, he hired Ray as his defensive coordinator. After two years, Ray was homesick for San Francisco and returned to the 49ers as defensive coordinator in time to win a fifth ring in 1994.
With this background, he was hired by the Eagles in 1995, to replace Rich Kotite who had taken Buddy Ryan’s talented team and dismantled it. Rhodes went about completely revamping the club by bringing in scores of free agents and aging retreads. In addition to signing big name runner Ricky Watters in that first year, Rhodes also imported three starting offensive linemen, several defensive linemen, linebackers Bill Romanowski, and Kurt Gouveia and quarterback Rodney Peete. Rhodes tried to restructure the Eagles as a very scrappy, hungry team, but was unable to get through to shifty, wifty quarterback Randall Cunningham. With the team sitting at 1-3, Randall was benched. New starter Rodney Peete did not have the skills that Randall did, but he was a leader with heart who led Philadelphia on a 9-3 stretch that got them into the playoffs for the first time in three years.
Many more free agents would follow in the ensuing three years, but the most significant free agents were receiver Irving Fryar, cornerback Troy Vincent and fullback Kevin Turner in 1996, center Steve Everitt, linebacker Darrin Smith and kicker Chris Boniol in 1997. Defensive end Hugh Douglass was also acquired in 1998 via trade. However, Rhodes success in the draft was spotty. His first round picks were the disappointing Mike Mamula, the long-term project Jermayne Mayberry, the flop Jon Harris and the blue chipper Tra Thomas. Aside from second round picks Bobby Taylor in 1995 and Dawkins in 1996, the rest of Rhodes’ picks were projects. Some would eventually be successful in Philadelphia like Duce Staley, Jeremiah Trotter and Ike Reese. Others would develop elsewhere, but most would simply languish like Jason Dunn, Barrett Brooks, Chris T. Jones, and Bobby Hoying. It was no way to build a team.
After Rhodes initial success when his fiery leadership was being compared by some to Vince Lombardi, the team declined rapidly. Ron Jaworski told Sports Illustrated, “One year, that stuff’s good for one year. Sometimes not even that long.” When a coach amps up his pregame speeches to the twilight zone level of comparing the opposing team to a band of rapists about to attack the players’ wives, he’s going to be tuned out. Ray was shown to be a tough guy fraud who could not develop talent, could not fix ongoing special teams’ problems and could not manage quarterbacks. Rhodes had tried unsuccessfully to obtain Packer backup quarterback Mark Brunell in 1995 but settled for Ty Detmer as a free agent in 1996. Early in the 1996 season, starter Rodney Peete hurt his knee and Detmer at last got his chance. Things couldn’t have gone better at first as the Eagles won Ty’s first four starts, but in the second half of the year both Detmer and the Eagles unraveled. The team made the playoffs, but played poorly in being shut out by San Francisco. In 1997, Detmer just barely won the starting job in training camp and the team went from Detmer to Peete to Bobby Hoying in the next two dismal seasons before Rhodes was fired.
Meanwhile, Mike Holmgren left Green Bay, and GM Ron Wolf was presented with a dilemma: the Packers had been pushing offensive coordinator Sherm Lewis as a great head coaching candidate to several teams, but Wolf did not think he was right for Green Bay. On top of that, Lewis was black, so that if he was passed over by his own team that would not sit well with many Packer players. So Wolf brought Rhodes back to Green Bay as head coach as the tough new sheriff in town. Rhodes retained Lewis on offense and brought Emmitt Thomas with him as defensive coordinator so that for the first time in the NFL a head coach and both coordinators were all black.
Unfortunately, Rhodes had no control over the team. While he would get upset, he would not enforce discipline on or off the field. Wolf told Chuck Carlson for Tales from the Packers Sideline, “The players just didn’t respond to Ray. The team had no life and it had to change.” So after one 8-8 season, Rhodes was fired, with Wolf drawing some racially tinged criticism from Jesse Jackson that ultimately did not amount to much. Subsequently, Rhodes worked as defensive coordinator for the Redskins in 2000, the Broncos from 2001-2002 and the Seahawks from 2003-2005 until he suffered a stroke. After recovering, Ray returned to Seattle for two more years as a defensive assistant and then moved on to Houston in 2008 and Cleveland in 2011-12. His five-year record was 37-42-1, and his teams ran 43% of the time, which was 98% of the league average, while giving up 2.7 more points than they scored per game.
(Adapted from NFL Head Coaches)
Custom card in style of 1960 Fleer.